Map out all bookstores within 20, 50, even 100 miles of where you live. Call and see who has local or regional authors
section. Most do. See if they'll buy a few copies. See if they'll schedule
a book signing. If they do, you have to advertise it, but some newspapers and radio stations do these as free public service
Send press releases to every newspaper in your state and the state where your book is set. Also look for local radio
stations that will interview you.
Walk into any bookstore, log onto any e-publisher site, or visit Amazon or Barnes & Noble. Guess what you'll see?
A whole lot of books. If one of them happens to be yours, how will people notice it?
There are print reviews and there are electronic reviews. As a writer, you want to be reviewed as much as possible.
When you are marketing, don't think like
a writer. Think like a reader. Of course you can think like another person... that's part of what makes you a great writer.