June 30, 2005
Book Marketing From A-Z is filled with
numerous concepts and resources to help authors make the process of marketing and promotion of their book less tedious a task.
Book Marketing From A-Z begins with Advertising
and concludes with Zero Promotion. It is easy to see that contributing authors poured out their souls with suggestions, tips,
and pitfall tales.
Over 300 authors have contributed to this
compilation of ideas, sources, and tips. Inside readers will find links to many promotion and review sites, free-subscription
newsletters, ezines and magazines accepting articles, contests, as well as free downloads.
The book: organized into 35 sections with
topics from the influence of book covers to pitching the media to author websites, however, there is no index in the back
of the book? There are a number of other errors I won’t mention, but this is not about that, it’s about substance.
I did not find this to be a “page-turner” per se.
Not sure why, but I expected a little more
from this 402-page book. Book Marketing From A-Z somewhat lacks in substance, although this could be a good starter, marketing
book for writers.
Reviewed by Betsie