Ok I've recieved numerous questions and I can't make it
any simpler than this!
You want to know how to drive traffic to your website?
How to increase sales? How to attract attention? How
to get on radio shows and more?
Then print this section out, its a win - win strategy!
What is Hypnotic Marketing?
Hypnotic Marketing is a 3-step integrated strategy that
combines the off-line world with the on-line one to
create massive sales.
The 3 critical parts of Hypnotic Marketing are:
1. Hypnotic Publicity = create a news angle that gets
media to drive traffic to your website. Embedded in the
news story is a link to your website. Tie to current
news. (what is hot) How can you comment that
connects you to it? Think like a reporter. (using tip
sheet) example: 7 ways to save taxes this year. To
make it work= issue a tip sheet with only one or half of
the tips you came up with. At the end of the news
release add-to get the other 6 ways go to
People are curious. People want to know. This will drive
people to your site. Reporters will send traffic to your
site! Turning into dramatic sales, by using the offline
world to go into the online world. Humor befriends the
media more than anything else. Create a medium that
the media can use to drive traffic to your website! Ask
a massive question, but don't answer it! Curiosity will
bring them to you.
The cliffhanger approach, it persuades. So few people
know about it and so few do anything about it.
2. Hypnotic Website = Can be a resource of information
or a place to purchase a product directly. The first
thing that should be seen on the site is any information
sent in the news release, to fulfill the curiosity you
stirred up. This in turn will beget sales!
What do people buy online?
Top 3 is: food - sex - money
People will buy that or any part of those! They want
anything that's going to give them that kind of thrill!
Any subsets of those will also sell. Food can also be
dieting. Sex can be guitar playing as it is considered
sexy. Money can be saving, investing, making, or
Use hypnotic writing on your website to increase the
number of sales.
Imagine. They want you to Imagine being in
whatever they want you to be in. Your brain works in
pictures. This word alone "activates" the brain, it get
visitors to "imagine."
People are fascinated with unusual things - they want
to know what is new, odd, or popular. You want your
site to stand out. It's why reality TV is doing so
well! We want to "imagine" being there. These are
ways of creating a hypnotic website.
There should always be testimonials of why they should
purchase your product!
3. Hypnotic Emails = I love email!! Almost no one
complains and because I work extremely hard to make
Remember at the other end there are always
distractions. They probably received a hundred emails
at the same time mine arrived. They are overwhelmed,
stressed out, and busy.
In the back of your mind you need to think: "what is it
that I'm going to say that's going to nail these people
right to the floor? And keep them there long enough to
read my message."
This is tough, no doubt, and not something you can do
instantaneously. The secret? Story! Tell them a
story. It even begins with -- Dear Friend, which
initiates action, and curiosity.
Stories are a way to make emails very hypnotic. But
most importantly you want to build a relationship / trust
with these people and sell your product!
There are 5 types of email styles to use:
#1 to even get your mail opened = make it
conversational, as if to a best friend. Even if it's going
to a thousand people - it will come across as personal!
This is called "leading."
#2 Make it seem personal = sounds more manipulative -
a fake personality. Example: About the call the other
day -- It will get people to open your email. But you
have to be careful that you're not tricking them.
#3 Make it newsworthy = people want to know what's
new! Example: Announcing, or At Last or Just Released.
This implies there's news. People are curious and want
to be on leading edge.
#4 Benefit oriented = people want to know what's in it
for them. Example: A new way to lose weight or How to
lose weight. You're starting to talk in terms of the
benefit to those people.
#5 make it curious = there's a power in curiosity and
again people want to know more. Example: I was nearly
Part 2 - Hypnotic Writing
Hypnotic Writing is a type of "waking trance."
It is like "highway hypnosis."
It is a focused state of mind.
It's a way of using words to influence people's
Marketing is a way of manipulating perception!
Everyone is in a trance; you want to bring them to a
buying trance. Do that by focusing on where people are
and on what people want.
At this very moment you are in a trance, hinged on
every word I've written here! Ok wake up now ^_^
The 7 Traits of Hypnotic Writing are:
These are clues to how you can create hypnotic writing.
· How Can the Right Question Bring in 317%
Questions people cannot answer without reading your
copy pulls them into a trance. (Above question is good
Also, use bullet points that promise (every one of these
key points uses this principle), that compels people to
buy your product or take the desired action you want
to find out what that specific thing is.
Open-ended questions intrigue. It says something very
specific. It sounds believable, and builds trust. People
will buy your product just to get the answer!
· What is the 1 thing a letter must have to be
A= It has to be captivating. It has to
generate "curiosity" to capture attention!
· Hypnotic Writing check-list?
There are 21 parts to it, but the first 12 are:
1. Headline -- captures right audience It's a
make it or break it point.
2. Design of Headline -- Fancy type won't get you more
readers. Your killing readability. It needs to be simple.
3. Headline Promises or creates Curiosity - Meaning
that the headline needs to convey something that
people want to know more about.
4. Website Letter Header Logo- needs to builds trust
(such as Amazon) / Repetition
5. Opening Paragraph -- Make it captivating. A one
sentence shocking statement! You need to ensnare the
6. Offer -- What are you selling? You need to give a
sense they need it.
7. Advantages -- Why buy? List all of them.
8. Positive language -- Be enthusiastic when expressing
yourself. It's contagious!
9. Emphasis on important passages - with sub-heads.
Here you can get a little fancier with type graphic.
10. The ego meter -- Focus on your reader! On what
they're going to get from your product.
11. Readability -- Short sentences and simple words,
and active phrases. You don't want people stumbling
over your message.
12. Structure -- Your letter should look inviting. Use
the same concept on websites, emails, etc.
If people have to guess, then you're not making any
sales. Your potential buyers are in a confused state.
The ultimate goal is to get them into a buying trance!
The four emotions in every human being:
Recognition = this is even more powerful than money!
These are the 4 key motivators to put anyone into a
hypnotic state. Powerful persuaders. Use them wisely!
Practice. Learn. There's too much to go into, folks this
is just the tip of the iceberg, but I hope this clarifies
many a myth.
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