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|Preparing for Radio Interviews
Why do radio talk shows to promote yourself or service?
It is estimated that everyday, more than 10,200 guests
appear on approximately 6,000-radio talk or interview
shows across America. In addition, there are about 988
TV shows to consider for interview possibilities. Ninety-
four percent of the guests are authors who do not
have recognizable names. Radio and television talk
shows need interesting guests to attract listeners and
viewers. Authors are interesting people. The general
public thinks that authors are experts and celebrities.
Most radio interviews can be done by telephone, with
no travel required.
Most interviews are live, and allow for Q & A from the
With interviews ranging from five to sixty minutes, this
forum provides adequate time for you to talk about
yourself, book or service.
A majority of the talk radio audience is 35 to 64 years
Economically, talk radio's audience is considered to be
among mass media's most affluent. 42% of the talk
radio audience has a household income in excess of
$60,000 per year and 62% earn over $50,000.
Relative to other forms of mass media, the talk radio
audience is clearly one of the most educated with a
notably high percentage of listeners who have attended
one or more years of college. 35% have graduated with
a four-year college degree."
We'll discuss how to get an interview in the following
|The Bull's Eye Market
A Central Target Market at the Turn of the Millennium
What is a senior? Apart from the high school and
college variety, some define them as 50+. Others say
they must be 65 or older. "Prime lifer" is another market
label applied to the 50-65 segment, and if asked,
probably all healthy seniors would tell you they are
prime lifers, whatever their age.
Yet another definition of a senior is: WOOPIE -
acronymic for Well Off Older Person. The 55-64
segment is especially notable for the highest per capita
spending of any household. Over half of all discretionary
spending is by those over 50. In 1995 over 20 percent
of U.S. people were 55+ and by 2020, one third will be.
Seniors are taking over! They have the numbers and
the money to do it.
If you think of this segment as homogeneous, think
again. Mature adults come in many flavors. They are
not stodgy and are not so set in their ways that they
don't enjoy trying the new. They are not less mentally
or physically fit than many younger people, but like to
stay alert and in good health throughout their lives.
Advertising to these smarties must be straightforward
and benefit-oriented, not hard sell. Picturing seniors in
your ads rather than younger models will make them
believable, and providing testimonial and endorsements
Since these folks have been around for awhile, they
know what they like and they appreciate respect.
Remember that as you market to them. A good way to
stay in touch with their needs and concerns may be to
read the publications aimed at them.
Consult with us for media recommendations and
strategies for prime lifers and other seniors. We keep
current with the best information available in our
industry to maintain top quality consultation service for
The Carrot And The Mule
By: Joseph Anthony Foti
Publish America, Inc
Published: August 26, 2002
Rating: Highly Recommended
I Could Not Put This Book Down!
There have been many times where we
have placed others on such a high pedestal
that we fail to see who they really are.
We risk anything and everything to make
that special person "happy" in exchange
for their promise of fidelity and loyalty.
Mr. Foti's main character, Roger Williams
did just that.
Roger came from a troubled household
where his father constantly abused him,
as his mother pretended that she was
the matron of a happy home and allowed
the horrible abuse to take place. At an
early age, Roger's grandmother took him
in and raised him for four years prior to
her own death. After her passing, Roger
was again thrust back into that destructive
environment that his parents provided and
worked hard to escape. Roger left that
household and entered a world in which no
one was to be trusted - until he met Sara,
the love of his life and also the product of
a dysfunctional family.
Sara was Roger's anchor and the source of
the inner-peace that allowed him to move
past his troubled childhood. Roger placed
all of his trust and faith in this one woman;
she was his reason for living. Slowly, Roger
was pulled into Sara's world of questionable
friends. She refused to abandon them
regardless of the broken promises and
countless times that they betrayed her.
However, Roger stayed by her side far longer
than most would even fathom, with the hope
that they will be together forever. Sara was
the "Carrot" that pushed Roger forward, forever
reaching for the ultimate prize to be found
with her love.
Brilliantly written with a plot and dialogue
that will intrigue you from beginning to end.
Once I read the first word of this book and
the first scene unfolded, I instantly knew
that this would be a winner!
I highly recommend that you purchase
Mr. Foti's book and explore the darker side
of the fairy tale that we call love. Find out
if the trust that Roger placed in Sara was
Reviewed by Tyrone Banks
To Learn more about Joseph Foti click here
Here's another book worthy of your attention.
Hum of Hushed Voices
by Lisa Young
Paperback: 219 pages
Publisher: PublishAmerica, Inc.
Rating: Highly Recommended
Ms. Young's first novel is a fast-paced suspense that
the reader will thoroughly enjoy. In my opinion Hum of
Hushed Voices is so masterfully written it rivals any
book of this genre by mainstream authors. Her
descriptive style definitely shows the reader what is
happening instead of telling them. One example I will
use is the scene of Darby wounded and bleeding in the
Jacuzzi. This scene was so vivid, I could feel the pain
from Darby's concussion.
Patrolman Darby Jacobs and Detective Justin Weissman
are two characters I hope to see again. Their
comaderie and perseverance for the truth in the murder
of psychologist Vince Edwards, leads them down
several false paths, but eventually they uncover the
Reviewer: Susan Weekley
To Learn more about Lisa Young click here
|How to Get Celebrity Endorsements & More
How to Get Celebrity Endorsements
One complimentary nod from a famous face can launch
even the most obscure product. Advertising agencies
may pay a high price to have a celebrity take a swig of
their soft drink, or wear a pair of their running shoes.
The good news is, you can get endorsements for your
book that probably won't cost you a thing, except time,
patience, and persistence. It's a long road to get an
endorsement, but once traveled, it can prove very
profitable to the sale of your book. Now, your celebrity
endorsement might not be from the hottest celebrity. It
might a radio personality, a local celebrity, or an
author. Who your chosen celebrities are will likely
depend on your book. First off, you're going to want to
inquire of those Celebs who have a vested interest in
your topic - that will help to greatly increase your
chances of getting a response.
So, let's say that the target of your endorsement
campaign is an actor. Start by contacting the Screen
Actor's Guild to get their current agent/publicist
information. You can call (323) 549-6737 for Los
Angeles-based Celebs. Otherwise, head on over to
http://www.sag.org for the New York office.
If you're trying to reach a famous author, head on over
to the author's web site to determine who published
the book--and then call or write to the publisher (you
can often approach less well-known authors directly).
Sometimes the publisher will filter these requests,
sometimes the author has a separate agent who will
handle this. If you're pursuing someone with obscure
contact information, send a request to the Author's
Guild. If the author is a member, the Guild will have
current contact information. You can send an email to
firstname.lastname@example.org with your list of names.
Once you've gotten contact information for all of your
endorsement hopefuls, you'll want to get your package
ready to send to them. Some people will want to see a
synopsis, outline or press release. Whatever they ask
for, make sure it's ready to send off to them right
away. You'll want to wait a few days to confirm their
receipt of this information. At that time, you might get
a response "We'll forward this on" or "Sorry, Mr. Such
and Such doesn't endorse this type of material."
If all goes well, you'll be asked to send your packet. An
endorsement package should include nearly the same
information as your review kit: press release, book
information, synopsis, and book. Also include sample
endorsements, much like the mock reviews. The celeb
can just circle one of the endorsements and fax or mail
it back to you (don't forget your prepaid FedEx
envelope or SASE). But unlike a sample review, once a
celebrity "claims" an endorsement, remove it from the
Your cover letter should be professional and
appreciative. Remember, they don't have to do this! It
should also indicate that you will forward a copy of the
final product once your book is printed. Once that
package is sent, then it's time to wait...and wait...and
wait--and sometimes resend the package if they can't
seem to locate it when yo follow up. Though this
process is long and arduous at times, it's worth every
letter, every call and every book mailed out.
As powerful a tool as a celebrity endorsement can be,
this is too often the most overlooked marketing aspect
of an author's campaign. In fact, most authors never
give any thought to celebrity endorsements, even
those who have spent years in the business.
Even if you don't know any celebrities directly, you
might even know someone who knows someone who
knows someone, narrowing those six degrees of
separation--or you might develop contacts online. If
you don't, do it the old fashioned way. In either case,
getting even one famous face to acknowledge your
work is often enough to get even the most
apprehensive buyer to give your book a second look.
And in the end, isn't that what it's all about?
FamilyNet Television, At Home Live with Chuck and
Jenni Borsellino is a live, daily, one-hour family morning
show which is produced in house by FamilyNet. The
show features a variety of topics that relate to the
home, family, and relationships. The format is funny,
informative and relevant, in many ways it is similar to
other major network morning shows, but with a
Christian perspective. The hosts are the husband and
wife team of Dr. Chuck and Jenni Borsellino, and each
fun-filled hour is full of humor, entertainment, and
practical information. They offer viewers a variety of
resources to continue their personal life and/or family
development. The executive producer and guest
coordinator of the show is Dan Parker, reached at
FamilyNet, 6350 W. Freeway, Fort Worth, TX 76116,
The Cincinnati Enquirer has an October 20 deadline for
their special holiday sections. The newspaper, which
has readership in Southwestern Ohio, Southeastern
Indiana and parts of Kentucky, publishes 2 guides for
the Holidays. One is a Holiday Gift Collection, and the
other is a guide for last minute gifts. They are
interested in the full range of gifts, from the home, to
personal, to entertainment... for instance, the latest in
entertaining and decorating, fashion, beauty, all articles
of clothing, for men and women, toys, food items,
equipment, books, videos, DVDs, etc. The merchandise
must be available locally. They use color photos.
Contact the project manager, Lynn Ablen, at the
newspaper, 312 Elm St., 17 fl., Cincinnati, OH 45202,
(513) 721-2700; Fax: (513) 768-8250. Her E-mail:
Sports From The Roundtable with Duke Castiglione just
debuted. This is a half-hour sports talk show, which
features in-depth interviews and panel discussions.
Heard Sundays from 11 to 11:30 AM on WCBS- 2 New
York, the show will have in addition to sportswriters
and sportscasters, contributions by sports fans from
the music and entertainment industry. The show will
take a look at New York's biggest sports stories and
controversies of the week, and will examine their
impact on the local sports scene. Timothy McHugh is
the executive producer of the show and he is reached
at WCBS-TV, 524 W. 57 St., room 2E-20, New York, NY
TRIBECA FILM INSTITUTE SEEKS SCRIPTS WITH
The Tribeca Film Institute continues its screenplay
development program, seeking scripts with
scientific/technological themes or characters - a
program funded by the Alfred P. Sloan Foundation.
The Tribeca/Sloan Film Program seeks screenplays that
have a scientific or technological theme and storyline or
have a leading character who is a scientist, engineer,
or mathematician. The program will not accept science
fiction storylines. Two writers will be provided with
financial support and insight from an advisory panel of
leading filmmakers and experts in science and
technology over the period of one year. Advisors will
provide input on script revisions and assist in moving
the script from development into production. A reading
of at least one of the scripts will take place following
the 2004 Tribeca Film Festival.
Individuals interested in applying to the program should
visit: http://www.tribecafilminstitute.org for official
guidelines and required submission materials.
Submissions will be accepted until December 15, 2003
We hope each of our readers has found something of
interest here. Again if you have any suggestions feel
free to send us feedback.
IN THE NEWS
Consumers Identify More With Value
Over 160 million Americans have access to the Internet
and currently more than 70 million households use it
regularly. The Internet is now the most used medium
during daylight hours and as Americans use the Web
more, they consume other media less. The Internet is
simply too powerful to ignore as a viable advertising
medium, capable of reaching consumers in innovative
and effective ways.
BLOWING IT IN THIRTEEN CITIES!
In what has to be the most expensive media sex act
since Robert Redford propositioned Demi Moore
in "Indecent Proposal," federal regulators have levied a
$357,500 fine on Viacom for broadcasting a contest
challenging listeners to have sex in public places on 13
of its radio stations. The stunt, which violated the
FCC's broadcast decency standards when it aired Aug.
15, 2002 on Viacom's "Opie & Anthony Show," offered
participants the chance to win a free trip to Boston's
Sam Adams Brewery. The show was canceled
immediately following the contest, which broadcasted
couples allegedly having sex in such locations as
Rockefeller Center and St. Patrick's Cathedral. The FCC
called the incident a "transparent effort to pander and
titillate for marketing purposes," upon issuing the fine,
which amounts to $27,500 per station that broadcast
TEST YOUR MEDIA SMARTS
True or False?
1. Outdoor advertising is an excellent medium for
targeting affluent consumers.
2. Advertising on the Internet is the closest technique
to personal selling.
3. Using an animal as a "model" in a print ad enhances
4. Newspaper is a great medium for image campaigns.
5. Among TV, radio, newspaper and magazine, the
shortest elapsed time between ad exposure and the
day's biggest purchase is with TV.
6. Magazines help advertisers relate intangibles such as
quality and prestige.
7. Trade publications are a good buy for pretrade show
ads to build attendance at your exhibit.
8. The growth rate of newspaper classified advertising
is slowing down, which may indicate that the
newspaper business cycle has peaked.
9. Today, more people watch cable TV than watch the
big three broadcast networks.
10. Frequency (sending a message a certain number of
times) is essential for effective media advertising and
for direct mail.
*** Watch for the answers in the next issue
Lost in Translation
I had heard a lot of different things about LOST IN
TRANSLATION before getting the chance to see it.
Some critics have been raving about the film, while
others have said it's boring and insulting to the
Japanese culture. I disagree with both sides of this
argument. LOST IN TRANSLATION is not a great or
powerful film, but it is a very good film and deserves to
be seen for its tremendous restraint and subtlety alone,
not to mention the performances.
Although I understand why some viewers might think
the film is anti-Japanese, portraying many of the
Japanese characters in a way that might be seen as
idiotic, it makes perfect sense to me that most of the
people saying this are the ones who also don't like the
film. You see, most of the humor is the result of
American and Japanese cultures clashing and individuals
not being able to communicate (hence the title LOST IN
TRANSLATION), and it's fair to say that most of the
time the "blame" is placed on the Japanese for not
being able to understand.
I think the idea of comparing a mid-life-crisis to a
certain type of college graduate is interesting. When I
say a certain type, I mean those individuals who are
intelligent and have high aspirations but still don't know
what they want out of life (Johansson's character
majored in Philosophy as opposed to Business or
Engineering). It can be disconcerting to go through life
without a specific goal or sense of direction, even if it's
only for a few months, and both characters are in this
state of limbo. If you can relate to this mentality (as I
could), you're going to like LOST IN TRANSLATION, and
if you can't, chances are the film won't work for you.
"In the Cut"
directed by Jane Campion. Starring: Meg Ryan, Mark
Ruffalo, Jennifer Jason Leigh, Kevin Bacon.
The acclaimed director of "The Piano" directs this
provocative and sexually charged story of a literature
professor (Ryan) whose chance involvement in a murder
case leads to an erotic affair with the detective on the
case (Ruffalo). October 22 Limited
directed by Mathieu Kassovitz. Starring: Halle Berry,
Penelope Cruz, Robert Downey Jr., Charles S. Dutton.
Berry plays Miranda Grey, a psychiatrist who wakes up
as a patient in her own hospital, accused of murdering
her husband. Cruz plays a fellow inmate and Downey Jr.
plays a colleague in this horror/thriller produced by Joel
Silver and Robert Zemeckis, scheduled in time for the
Halloween rush. October 24
"Scary Movie 3"
directed by David Zucker. Starring: Anna Faris, Regina
Hall, Charlie Sheen, Denise Richards, Jenny McCarthy,
Leslie Nielsen, Queen Latifah.
The third chapter in the spoof series highlights a new
round of parodies including send-ups of "Signs", "The
Ring" and "The Others", among others. October 24
ACTORS AND THEIR COMPANIES
Amen Ra (Wesley Snipes)
301 N Canon Dr. Ste 228
Beverly Hills, CA 90210
Boxing Cat Productions (Tim Allen)
11500 Hart St.
North Hollywood, CA 91605
El Dorado Pictures (Alec Baldwin)
725 Arizona Ave., Ste. 100
Santa Monica, Ca 90401
Kingsgate Films, Inc. (Nick Nolte)
18954 W. Pico, 2nd Fl
Los Angeles, CA 90035